Web design, London

Bespoke web design that ranks, and gets cited by AI.

A London studio for businesses that want to be found. One founder designs and hand-codes every site, fast, accessible, and engineered to win on Google and get quoted by ChatGPT, Perplexity and AI Overviews.

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Web design is the practice of planning, designing and building a website so it looks right, works for the visitor, and gets found. At londonweb.design that means a bespoke site, designed and hand-coded for one business, built to rank on Google and get cited by AI answer engines from the first line of markup.

Bespoke, not templated

Every page is designed for your business and coded by hand. There are no page builders, no theme bloat, and no template sameness shared with a thousand other sites. That means a faster site, a design that fits your message exactly, and full control over the markup that decides how you rank.

  • Hand-coded on Astro or Next.js. Lightweight, secure, and built to pass Core Web Vitals by default.
  • Designed around your message. Layout and copy shaped to your customer and their search intent.
  • Accessible by default. Semantic HTML, keyboard support and WCAG-minded contrast on every page.

Built to rank on Google and get cited by AI

Most studios bolt SEO on after the design is finished. Here it is structural: the way a page is built is what makes it rank. Semantic headings, fast load times and JSON-LD schema go in from the start, so the same page can win a Google ranking and be extracted by the models that answer your customers' questions. This is the studio's AI search visibility work applied to your own build.

One founder, start to finish

You work with the person who does the work. The same founder scopes the project, designs it, codes it, and handles the SEO, so nothing is lost in a handover between a designer, a developer and an SEO team. That is how a small studio ships faster than an agency and keeps the build and the rankings aligned.

What you can have built

From a focused marketing site to a full rebuild, every project is a fixed-fee, bespoke build:

  • New business websites, designed and built from scratch.
  • Rebuilds and redesigns of dated, slow or hard-to-edit sites, covered under web development.
  • Landing pages for campaigns and ads.
  • Ongoing care, so the site keeps improving after launch.

See real, live examples in selected work, or read how the fixed-fee pricing works.

Questions

Web design questions.

What people ask before commissioning a bespoke site.

What does bespoke web design mean?
Bespoke web design means every page is designed and hand-coded for your business, not assembled from a template or a page builder. You get a unique design, faster load times, and full control over how the site is built and how it ranks.
How much does a bespoke website cost in London?
Every project is quoted as a fixed fee after a short scoping call, so you know the price before anything starts. See the pricing page for typical package bands, or send your brief for an exact quote.
Do you build on WordPress?
No. Sites are hand-coded on Astro or Next.js, which are faster, more secure and easier to keep passing Core Web Vitals than a WordPress and page-builder stack. If you are on WordPress now, a rebuild or migration is straightforward.
Will my new website rank on Google?
Ranking is engineered in from the first line of markup, not bolted on later: semantic structure, fast Core Web Vitals, and schema. Web design and SEO are done by the same person, so the build and the rankings are never at odds.
What is the difference between web design and web development here?
Web design covers the look, layout and user experience. Web development covers the engineering: the hand-coded build, integrations, rebuilds and migrations. One founder does both, so nothing is lost in handover.